#Brisk iced tea shortage movie#
The spot, created by Mekanism, airs on Janu, and will be featured in movie theaters and online. Yoda and Darth Maul will join the famous personalities previously tapped by Brisk to deliver its bold messaging.
It's a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through the next-generation stop-motion animation the brand revitalized last year. The creative bread and butter for the campaign comes in the form of a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. “The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars -staying true to classic, fan-favorite characters while giving them a fun twist.” “We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode I The Phantom Menace onthe big screen in spectacular 3-D,” says Kayleen Walters, Senior Director, Marketing, Lucasfilm. A creative collaboration with Star Wars delivers just that.”
“Our goal is to leverage iconic characters in a way that engages fans with that Brisk edge they've come to expect. “At Brisk, we're inspired by creativity and always looking for fresh and authentic ways to work with artists-from emerging talent to seasoned pros, like those at Lucasfilm,” says Eric Fuller, Brand Director, Brisk Iced Tea.
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